This entertainment destination has been one of the most successful properties on the Las Vegas Strip. It has been a “must-see” destination that provides visitors with first-class accommodations, gaming, entertainment, shopping, dining, and meeting facilities at the first all-suites hotel on the Strip.
Work-Life Enrichment
The client’s philosophy is that “to attract the best we need to offer the best.” They also know that to provide the best possible guest service, their employees need to feel good about coming to work each day. They also offer several other benefits, giving them a benefit’s package that is unmatched on the Las Vegas Strip.
Employee Self-Service
The client has an initiative to push employee communications and benefits management on-line. Helping to put computers into the hands of their employees is paramount to achieving this goal.
Program Performance
- Launch Date – Nov. 2005
- Eligible Employees – 9,444
- Annual Participation – 26%
Marketing Plan
The client utilizes a variety of marketing channels to communicate the program. The anchor of the plan are the two home mail campaigns conducted annually (back-to-school and holiday). The program also has a presence on the company’s corporate benefits intranet and in break rooms via informational posters. Additionally, paycheck stuffers are utilized at various times throughout the year.