Retail & Trade Case Study
This client is one of the nation’s leading drugstore chains, operating more than 4,600 stores in 31 states and the District of Columbia, and employing 89,000 associates. It is the largest drugstore chain on the East Coast and the third largest drugstore chain in the U.S.
Challenge
This retailer was looking for innovative benefits to support its recruitment and retention efforts in the competitive retail industry. As part of its associate self-service initiative, it was pushing associate communications and benefits management online. Providing associates with access to computers was key to meeting that goal.
Solution
In addition to an expansive selection of computers, Purchasing Power offers a wide variety of add-ons which can include computer bags and software, totaling to over 400 computer bundle options. Our one-stop-shop allows for the retailer’s associates to customize their purchase according to their needs.
We provide communication materials through a variety of channels, with six major home mail campaigns conducted annually (Winter, Spring, Summer, Back-to-School, Fall, and Holiday), as well as emails, open enrollment packets and the company newsletter. This communication program has resulted in over 14,000 computers and computer bundles sold.
Program Performance
- Launch Date – November 2005
- Eligible Employees – 65,779
- Annual Participation – 10%