Challenge
With a large workforce, this supermarket chain sought a voluntary benefit that would support retention by boosting morale and improving the quality of life for its associates. It also wanted to bridge the digital divide and provide associates with a way to access the company’s self-service online benefits portal.
Solution
By offering Purchasing Power to its employees, the company is able to benefit its associates’ whole family, while supporting its business objectives of improving computer literacy and increasing participation in employee self-service of benefits.
Communication
We provide communication materials through a variety of channels, with six major home mail campaigns conducted annually (Winter, Spring, Summer, Back-to-School, Fall, and Holiday). We also create program awareness through email communications, the open enrollment packet, and the company newsletter. Because of this regular communication strategy, participation has increased every year since launching the program.
Program Performance
- Launch Date – November 2007
- Eligible Employees – 18,528
- Annual Participation – 22%